Tuesday, November 12, 2013

Learning Lessons - Can't do everything

The lesson of the week is learning that timing issues don't allow you to take on every project. As you grow more successful, you have to manage your time better. My problem is that I take on more client than I handle with my small staff which tends to be stressful at times.


I'm realizing that I not only need to grow my team but I need to learn when to say no. I always had a saying that my projects come before everything. For the upcoming year, I don't think I'm going to take on any more outside project until I get all my apps off the ground. Let me know what you think!!!

Sunday, November 10, 2013

Is the Power Really in the List

So I was searching through the internet trying to find different ways to market my new app and I ran across few blogpost that suggested me to build a email marketing list to start off my launch.  I remember that I had already went through this process but I never really used my list.  So I'm going to create a case study blog series on my experience.

I started off my email campaign by signing up to mail chimp. I got in the back office and realized that I couldn't afford the cost to import a mailing list of over 100k. So I searched the internet for the poor man's approach. I ran across a open source mailing solution called phplist. I download the install package and uploaded it to my hosting provider. You may search your webhost to see if they have a script that install phplist for you.

So I exported the email template from mailchimp and I created a campaign in phplist. I decided I would send 10,000 emails a week to test the campaign emails. Here are my results below.


By looking at these results, looks like there's not much power in the list. Hopefully I will get better results when optimize my template alittle better. Stay tuned I will provide more results. Feel free to comment and tell me what Im doing wrong.