Is the Power Really in the List

So I was searching through the internet trying to find different ways to market my new app and I ran across few blogpost that suggested me to build a email marketing list to start off my launch.  I remember that I had already went through this process but I never really used my list.  So I'm going to create a case study blog series on my experience.

I started off my email campaign by signing up to mail chimp. I got in the back office and realized that I couldn't afford the cost to import a mailing list of over 100k. So I searched the internet for the poor man's approach. I ran across a open source mailing solution called phplist. I download the install package and uploaded it to my hosting provider. You may search your webhost to see if they have a script that install phplist for you.

So I exported the email template from mailchimp and I created a campaign in phplist. I decided I would send 10,000 emails a week to test the campaign emails. Here are my results below.

By looking at these results, looks like there's not much power in the list. Hopefully I will get better results when optimize my template alittle better. Stay tuned I will provide more results. Feel free to comment and tell me what Im doing wrong.